Stories that catch a journalist’s eye Not all press is created equal. The experts say that journalists respond to human, useful and timely stories rather than generic announcements (and as a journalist, I agree!). “It’s not enough to have ‘new salon opens’ – so what? Journalists want to know why. Is there a unique technique, treatment, offering …
how to use crystals safely and effectively
Updated on 21st Nov 2025 Crystal healing is becoming increasingly popular in beauty and wellness, but how does it actually work in a professional treatment setting? We speak to the experts to explore how beauty therapists can use crystals safely, ethically and effectively. What is crystal healing in beauty treatments? Crystal healing has become a …
Trevor Steyn on microbiome skincare
Steyn was a visionary chemist and entrepreneur at the pinnacle of probiotic and microbiome research, and through Esse, he was pioneering a new era of personalised skincare. He sadly passed away on November 1, 2025, shortly after we recorded this episode. We discuss the brand’s story, as early adopters of bio-therapeutics and their journey from …
The story behind Cynthia Erivo’s Wicked nails
“My nails are the statement accessory or punctuation mark to these looks,” says Erivo. “Many of the sets have been done late into the night prior to a premiere or full day of press.” “I love watching and learning from the nail artists I work with. These Wicked sets have been some of my favourite …
What is Korean skincare and why is it so popular?
Korean skincare has shifted from a niche trend to a mainstream skincare movement, boosted by viral TikTok routines and a growing focus on skin barrier health But what exactly makes K-beauty different – and why are so many UK consumers turning to it for acne, sensitivity and glowing skin? A study by Well Pharmacy Online …
New UK beauty industry report reveals salons at risk
A new industry report has shone a light on the financial pressures shaping UK salons, and the practical tools that could help beauty professionals build stronger, more sustainable businesses A new report published by Timely, in partnership with financial education platform The Curve, has exposed the growing financial insecurity facing the UK’s hair and beauty …
what they are, how they work and why salons are offering them
Updated on 21st Nov 2025 Japanese manicures are trending in salons thanks to their natural ingredients, high-shine results and nail-strengthening benefits Here’s everything beauty professionals need to know. What is a Japanese manicure? Known for its natural shine and restorative benefits, the Japanese manicure has quickly become a go-to option for clients who want a …
Festive art & party styles
Party season is the perfect time for clients to experiment with bolder, more festive manicure styles. From Christmas nail art to cat eye effects and dramatic nail shapes, experts predict several standout trends for 2025 We asked leading nail techs to share their top requested looks, how to create them, and tips for promoting nail …