New research on digital marketing trends for 2026 reveals that authenticity and honesty are key to success From “little treat culture” to the shift away from the minimal aesthetic, a new report from Brandwatch has highlighted the most impactful digital marketing trends for 2026. How to utilise AI while ensuring content remains authentic With ever-changing …
From advanced technology and AI to wellness-led treatments and a renewed focus on education, the beauty industry is evolving fast. During a recent Professional Beauty panel discussion, leading clinic and salon owners shared their insights on where the industry is heading, what’s driving consumer behaviour and how professionals can future-proof their businesses. Joining the conversation …
Karen Thompson, owner of beauty salon group Beauty Secrets, is celebrating 40 years in business with a series of events across her five beauty salons in the South of England – and has outlined bold plans for the future of her beauty business. Each salon has hosted special events to honour long-serving beauty therapists and …
From skin analysis to marketing support, discover how AI can help beauty professionals work smarter, attract more clients and grow their business without losing the personal touch Artificial intelligence (AI) is revolutionising industries worldwide, and the beauty, spa and aesthetics sectors are no exception. For beauty professionals juggling the roles of therapist, receptionist, marketer, bookkeeper …
If you want to grow your beauty business on social media, video content is the way to go. Here, Alex Bugg shares her top tips – including why hooks are crucial for social media success. Creating high-quality video content is only part of the strategy. The real challenge is making people stop scrolling and start …
Here’s how storytelling can help salon and spa owners grow their business, build client loyalty and boost retail sales through authentic connections and emotional marketing Storytelling has been part of human communication for thousands of years – and in today’s beauty industry, it’s one of the most powerful marketing tools salon and spa owners can …
House of Naf! Instagram @houseofnaf 115K Naf! has just turned 10 and over that decade owner Tammy Koslowski has built her brand from a nail salon in Glasgow into a collaborative event space, academy and product lines for both consumers and professionals. The salon, situated in a converted Glasgow townhouse, makes a stunning backdrop for …