A perfect, long-lasting manicure starts with expert nail preparation tailored to each client. From cleansing the nail plate to cuticle care and shaping, every step matters. In this article, Professional Beauty speaks to nail artists Jessica White, Julie-Anne Larivière, and Jodie Keen to share the best professional nail prep techniques for perfect results every time. …
Doja Cat’s bold rep lip The award winner paused her walk on the red carpet to reapply her striking red ‘lipstick’ – MACximal Silky Matte Lipstick in Lady Danger, paired with MAC’s Lip Pencil in Cherry. However, in a fun twist, eagled-eyed fans will have spotted that it wasn’t actually makeup being reapplied, but an …
Nail and brow bar So.Shell has announced the launch of a new location, following continued success in London. The new store will be located in Covent Garden and is set to open mid-November 2025. It will house 12 manicure stations and five pedicure chairs – all designed for simultaneous services – in addition to two dedicated …
Some of the best nail techs from across the UK showed their skills in Manchester this weekend at the Professional Beauty North Nail Competition 2025. This year marked the largest ever nail competition to be held in Manchester and, once again, Professional Beauty collaborated with competition directors Jacqui and Sean O’Sullivan. The competition took place …
From creepy-cute nails to show-stopping makeup, Pinterest’s Halloween 2025 trends are inspiring bold, personality-first looks Halloween 2025 is all about personality-first, hyper-specific costumes, according to the latest Pinterest Halloween Trend Report. From bug-inspired outfits to Castlecore and Dolled Up aesthetics, people are leaving predictable costumes behind and embracing individuality. Nail techs, makeup artists and beauty …
Personalised nail art and texture: Expressive designs for 2025 According to WGSN’s senior strategist for buying, Jessica Seddon, trends were too saturated in the market between 2023 and 2024, resulting in a shift. “It wasn’t sustainable, in terms of the environment but also personal spending. Consumers’ spending power isn’t strong enough to keep up with …
Top UK Tech Division 1 – Hieu Nguyen Division 2 – Anita Pazmandi Division 3 – Kirsty McDonough Art Winner of Winners Division 1 – Ilenia Croce – Italy Division 2 – Etelka Simo – United Kingdom Division 3 – Alice Nali – United Kingdom Winner of Winners Division 1 – Ilenia Croce – Italy Division 2 – Bianca Kovacevic …