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Management

How to deliver the perfect client consultation: expert beauty therapist advice

Published 14th Nov 2025 The consultation sets the tone for every client journey, from building trust to creating lasting results. Two expert beauty business owners share their proven strategies for delivering consultations that truly connect An effective client consultation is the foundation of every successful beauty treatment. It’s where trust is built, expectations are managed …

Management

how to protect your beauty business

Updated on 28th Oct 2025 Cybercrime is evolving faster than ever, and small beauty businesses are now prime targets. Experts explain why salons and spas can no longer afford to ignore cybersecurity and how to stay one step ahead October is Cyber Awareness Month, a timely reminder that the digital threat landscape has shifted dramatically. …

Management

How to handle in-person and online salon complaints

Despite your best efforts to deliver an exceptional service, there is always a chance that a client might complain. However, receiving complaints doesn’t have to lose your salon business – it all comes down to how you respond. 1. Encourage feedback While it might sound counter-intuitive, receiving complaints can actually help you retain clients in the long …