Stories that catch a journalist’s eye Not all press is created equal. The experts say that journalists respond to human, useful and timely stories rather than generic announcements (and as a journalist, I agree!). “It’s not enough to have ‘new salon opens’ – so what? Journalists want to know why. Is there a unique technique, treatment, offering …
This year Black Friday is taking place on November 28, 2025, and it’s the perfect time to stock up on beauty products and salon essentials thanks to the impressive deals that brands are offering. But, with many brands launching their offers earlier, you have a chance to ensure those savings and beat the crowds. Take a …
Published 14th Nov 2025 The consultation sets the tone for every client journey, from building trust to creating lasting results. Two expert beauty business owners share their proven strategies for delivering consultations that truly connect An effective client consultation is the foundation of every successful beauty treatment. It’s where trust is built, expectations are managed …
Updated on 30th Oct 2025 Harness the power of client analytics to streamline operations, personalise experiences and maximise revenue in your salon or spa business Data is transforming the way salons and spas operate – here’s how you can use client analytics to boost revenue. Why client data is your business’s secret weapon The secret …
Updated on 28th Oct 2025 Cybercrime is evolving faster than ever, and small beauty businesses are now prime targets. Experts explain why salons and spas can no longer afford to ignore cybersecurity and how to stay one step ahead October is Cyber Awareness Month, a timely reminder that the digital threat landscape has shifted dramatically. …
Vagaro, a cloud-based business management platform tailored for the beauty, wellness, and fitness industries, has announced a new competition. The Flex, Scale & Grow Contest was created to help business owners make their dreams a reality – and entering is simple. What’s the prize? You could be in with the chance of winning: One free …
Listen to Futureproof Your Beauty Business: Strategies for Growth and Success – The Pro Beauty Pod (Season 2, Episode 4) How can salon owners futureproof their beauty businesses in 2025 and beyond? In the latest episode of The Pro Beauty Pod, supported by AlmumierMD and recorded live at the Professional Beauty Show, two award-winning salon …
Are you looking to take steps to become a sustainable beauty salon or spa? We talk to the salon and spa operators who have already made great strides in their business to be eco-friendly, sharing these easily implementable tips so you can do your bit for the environment too. 1. Make simple swaps Mimosa Beauty in …