The do’s and don’ts when writing your World Spa & Wellness Awards entry: 1. Choose your category You will find the full list here. Make sure that you’re entering the right category for your business by checking the entry criteria on our website. 2. Make a note of important dates Make sure you’re aware of the deadline date of January 23 2026. Entries …
Beauty trends and innovations shaping the future of the industry
From advanced technology and AI to wellness-led treatments and a renewed focus on education, the beauty industry is evolving fast. During a recent Professional Beauty panel discussion, leading clinic and salon owners shared their insights on where the industry is heading, what’s driving consumer behaviour and how professionals can future-proof their businesses. Joining the conversation …
Gen Z and Millennial women spend £6,648 a year on wellness
New UK research suggests younger women are spending hundreds of pounds a month on wellness and beauty trends, despite widespread concerns that modern self-care routines have become overwhelming and overcomplicated British women are spending an average of £554 per month on beauty and wellness, equating to £6,648 a year, according to new research commissioned by herbal tea brand …
the evidence-led future of self-care
Updated on 08th Jan 2026 Spa and wellness trends for 2026: what professionals need to know As we move into 2026, spa and wellness trends are shifting away from hype-driven concepts and towards evidence-based, personalised and outcome-focused experiences. New insights from spa operators, wellness scientists, nutritionists and booking data reveal a clear direction of travel: guests …
Leading brow expert shares 10 mictoblading tips
Updated on 07th Jan 2026 Nez Hasan has built her reputation as one of the UK’s leading brow artists by combining precision microblading with a passion for natural beauty. Here she shares 10 tips for fellow professionals to elevate their own work 1. Understand who suits microblading Not every client is a candidate. “People with …
antioxidant, anti-ageing and barrier support
Published 05th Jan 2026 Astaxanthin is gaining attention for its multi-layer antioxidant protection, barrier support, and anti-ageing properties Experts reveal how this ingredient works topically and orally to enhance skin health, improve elasticity and defend against environmental stressors. What is astaxanthin and where does it come from? Astaxanthin is a naturally occurring red-orange carotenoid antioxidant, …
Top 10 professional beauty news stories of 2025
Published 31st Dec 2025 A year of change and innovation: 2025’s most impactful beauty industry developments 2025 has been a big year for the beauty industry, with sweeping regulatory changes, high-profile product launches and landmark business moves shaping the market. Here, we round up the ten most-read stories on Professional Beauty’s website this year, highlighting …
7 key steps for better results
You may have mastered the art of the manicure, but are you just as confident when it comes to pedicures? Following the correct pedicure steps is essential for delivering a safe, effective and long-lasting treatment. Knowing what to do – and when – not only improves results for your client but also helps nail technicians …