Beautys

Flexible partnerships are reshaping how salons work with skincare brands, allowing therapists to build profitable facial businesses at their own pace while focusing on long-term skin health In recent years, there’s been growing discussion within the professional beauty industry about the accessibility of skincare brands, particularly whether minimum orders and rigid start-up costs create barriers …

Renowned skincare and aesthetics expert Dija Ayodele has launched Clarity Hour, a one-to-one coaching programme for skin therapists and spa professionals looking to grow their business and professional skills. Designed for both new and established therapists, Ayodele, who has 15+ years’ experience in the beauty, skincare, and education sector, said the programme has been created …

Social media trends such as SkinTok are fuelling growing pressure on consumers to change their appearance, with skin now ranked as the most important aspect of personal appearance, according to new UK skincare research. The study, commissioned by skincare brand Genaura, found that 39% of people feel influenced by social media to alter how they …

Published 24th Oct 2025 As clients embrace a gentler, barrier-focused approach to skincare, experts explain why maintaining a balanced skin microbiome is essential for healthy, resilient skin Consumers are becoming increasingly educated about and invested in their skin health, and there’s been a recent trend towards a “less is more” approach involving gentle, restorative and …

Ceramides are naturally occurring lipids that form part of your skin’s protective barrier. They play a vital role in locking in moisture and shielding against external stressors – and when used in skincare products, ceramides can help restore hydration, strengthen the barrier, and soothe sensitivity What are ceramides? “Ceramides are lipids (fats) that naturally occur …