The finalists for the Professional Beauty Awards 2026 can now be revealed. The Professional Beauty Awards are the most prestigous and long-running awards in the industry and celebrate salons, spas, clinics, teams and individuals who set the standard in customer service, business and treatment delivery. This year, there are 15 categories. Book your tickets now to …
Beauty Secrets Celebrates 40th Anniversary with Salon Expansion, Training Academy & Mentoring Plans
Karen Thompson, owner of beauty salon group Beauty Secrets, is celebrating 40 years in business with a series of events across her five beauty salons in the South of England – and has outlined bold plans for the future of her beauty business. Each salon has hosted special events to honour long-serving beauty therapists and …
How beauty professionals can use AI to save time and grow their business
From skin analysis to marketing support, discover how AI can help beauty professionals work smarter, attract more clients and grow their business without losing the personal touch Artificial intelligence (AI) is revolutionising industries worldwide, and the beauty, spa and aesthetics sectors are no exception. For beauty professionals juggling the roles of therapist, receptionist, marketer, bookkeeper …
the importance of video hooks
If you want to grow your beauty business on social media, video content is the way to go. Here, Alex Bugg shares her top tips – including why hooks are crucial for social media success. Creating high-quality video content is only part of the strategy. The real challenge is making people stop scrolling and start …
How storytelling helps salon owners grow their business and boost sales
Here’s how storytelling can help salon and spa owners grow their business, build client loyalty and boost retail sales through authentic connections and emotional marketing Storytelling has been part of human communication for thousands of years – and in today’s beauty industry, it’s one of the most powerful marketing tools salon and spa owners can …
5 Social-Savvy Salons to follow
House of Naf! Instagram @houseofnaf 115K Naf! has just turned 10 and over that decade owner Tammy Koslowski has built her brand from a nail salon in Glasgow into a collaborative event space, academy and product lines for both consumers and professionals. The salon, situated in a converted Glasgow townhouse, makes a stunning backdrop for …
How Jasmine Holmes scaled up Holmes of Beauty fast
Since she set up her business in 2021, Jasmine Holmes has built Holmes of Beauty into an academy and two salons, with a third set to open within the year and plans for more. She shares the secrets behind her growth. How did you start Holmes of Beauty and how have you expanded the business? …
It’s time to sign up for the Live Stages at PB North 2025
Whether you’re looking to upgrade your treatment menu or increase your salon’s reach on social media, there’s education aplenty for all beauty businesses at Professional Beauty North 2025. Leading experts from across the beauty, spa and aesthetic sectors will be heading up some inspirational and educational talks at PBNorth, taking place at Manchester Central Convention …