From skin analysis to marketing support, discover how AI can help beauty professionals work smarter, attract more clients and grow their business without losing the personal touch Artificial intelligence (AI) is revolutionising industries worldwide, and the beauty, spa and aesthetics sectors are no exception. For beauty professionals juggling the roles of therapist, receptionist, marketer, bookkeeper …
the importance of video hooks
If you want to grow your beauty business on social media, video content is the way to go. Here, Alex Bugg shares her top tips – including why hooks are crucial for social media success. Creating high-quality video content is only part of the strategy. The real challenge is making people stop scrolling and start …
How storytelling helps salon owners grow their business and boost sales
Here’s how storytelling can help salon and spa owners grow their business, build client loyalty and boost retail sales through authentic connections and emotional marketing Storytelling has been part of human communication for thousands of years – and in today’s beauty industry, it’s one of the most powerful marketing tools salon and spa owners can …
5 Social-Savvy Salons to follow
House of Naf! Instagram @houseofnaf 115K Naf! has just turned 10 and over that decade owner Tammy Koslowski has built her brand from a nail salon in Glasgow into a collaborative event space, academy and product lines for both consumers and professionals. The salon, situated in a converted Glasgow townhouse, makes a stunning backdrop for …
How Jasmine Holmes scaled up Holmes of Beauty fast
Since she set up her business in 2021, Jasmine Holmes has built Holmes of Beauty into an academy and two salons, with a third set to open within the year and plans for more. She shares the secrets behind her growth. How did you start Holmes of Beauty and how have you expanded the business? …
It’s time to sign up for the Live Stages at PB North 2025
Whether you’re looking to upgrade your treatment menu or increase your salon’s reach on social media, there’s education aplenty for all beauty businesses at Professional Beauty North 2025. Leading experts from across the beauty, spa and aesthetic sectors will be heading up some inspirational and educational talks at PBNorth, taking place at Manchester Central Convention …
Season 2, Episode 3 – Karen Betts on SPMU and building a business into a household name
In this episode of The Pro Beauty Pod, we sit down with Karen Betts, the industry legend behind Nouveau HD Beauty Group, to explore her journey from beauty therapist to beauty brand powerhouse. From artistry to impact Betts’s journey began quite organically. While still at beauty college, she tattooed eyebrows and areolas for a friend …
Smita Ahluwalia Habia Facial Reflexology & Acupressure Course for skin therapists
Smita Ahluwalia’s new Habia-endorsed Facial Reflexology & Acupressure course provides skin therapists with training in face-lifting techniques, stress relief and holistic wellness Facialist and skin health expert Smita Ahluwalia has launched a new Habia-endorsed Facial Reflexology & Acupressure course, offering skin therapists and wellness professionals the opportunity to expand their treatment menus with non-invasive face-lifting and wellbeing techniques. …