Social media trends such as SkinTok are fuelling growing pressure on consumers to change their appearance, with skin now ranked as the most important aspect of personal appearance, according to new UK skincare research. The study, commissioned by skincare brand Genaura, found that 39% of people feel influenced by social media to alter how they …
why balance is vital for skin health
Published 24th Oct 2025 As clients embrace a gentler, barrier-focused approach to skincare, experts explain why maintaining a balanced skin microbiome is essential for healthy, resilient skin Consumers are becoming increasingly educated about and invested in their skin health, and there’s been a recent trend towards a “less is more” approach involving gentle, restorative and …
Everything you need to know about ceramides in skincare
Ceramides are naturally occurring lipids that form part of your skin’s protective barrier. They play a vital role in locking in moisture and shielding against external stressors – and when used in skincare products, ceramides can help restore hydration, strengthen the barrier, and soothe sensitivity What are ceramides? “Ceramides are lipids (fats) that naturally occur …
Winners of Professional Beauty North Makeup and Facial Competitions 2025 revealed
Some of the UK’s most talented makeup artists and beauty professionals showcased their skills in Manchester this weekend at the Professional Beauty North Makeup Competition 2025 This year marked one of the biggest Professional Beauty North competitions held in Manchester, with more than 160 competition seats across the different categories. Professional Beauty collaborated with competition …
Futuristic makeup trend predictions
While makeup trend predictions often centre on the upcoming season, celebrity makeup artist Isamaya Ffrench has taken things one step further, forecasting beauty trends for the year 2050 With a vast portfolio of work under her belt, having worked with stars from Rihanna to Björk, Ffrench is known for her adventurous approach to makeup. Ffrench …
How to build a career as a facialist
Two of the UK’s top facialists share how to make your mark in beauty Episode five of The Pro Beauty Pod Season 2 was recorded live at Professional Beauty London, with celebrity makeup artist and facialist Nathalie Eleni and holistic aesthetician and skin educator Abi Oleck joining Professional Beauty’s features editor Ellen Cummings for a …
PB Insider Survey for Beauty and Spa Professionals
Make your voice heard in the beauty and spa industry – take our quick PB Insider Survey and help shape the content in Professional Beauty magazine. As a beauty or spa professional, your voice matters. Each month, the PB Insider Surveys give salon owners, spa managers and directors the chance to share their views on the issues …
wellness, personalisation & authentic skincare
2026 could mark a pivotal year for the beauty industry, with personalised wellness, sensory experiences and authentic human connections redefining skincare and cosmetics Market intelligence leader Mintel has released its 2026 Global Beauty and Personal Care Predictions, highlighting the trends set to shape the industry over the coming years. The report identifies three key shifts: Metabolic Beauty, …