Male waxing requires specialist technique and clear client communication. From prepping new male clients to choosing the right wax and pricing your services, these expert tips will help salons grow their male waxing business and deliver better treatment results How to attract more male waxing clients Before discussing specific marketing tactics, it’s important to understand …
The UK’s advertising regulator has ruled against four brands for breaching CAP Code rules by claiming their LED face masks could treat acne and rosacea The Advertising Standards Authority (ASA) has banned adverts from Beautaholics, Luyors Retail, Project E Beauty and Silk’n after ruling that all four companies made unauthorised medical claims about the capabilities of their LED face masks. The rulings, …
Published 04th Nov 2025 New research highlights what’s driving professional beauty and grooming treatments in 2025 – from trust in experts to the rise of slow-ageing and mood-boosting experiences According to market intelligence leader Mintel’s The Professional Beauty and Grooming Treatment Consumer 2025 report – in collaboration with Professional Beauty UK and Salon International – 61% …
Flexible partnerships are reshaping how salons work with skincare brands, allowing therapists to build profitable facial businesses at their own pace while focusing on long-term skin health In recent years, there’s been growing discussion within the professional beauty industry about the accessibility of skincare brands, particularly whether minimum orders and rigid start-up costs create barriers …
Renowned skincare and aesthetics expert Dija Ayodele has launched Clarity Hour, a one-to-one coaching programme for skin therapists and spa professionals looking to grow their business and professional skills. Designed for both new and established therapists, Ayodele, who has 15+ years’ experience in the beauty, skincare, and education sector, said the programme has been created …
Social media trends such as SkinTok are fuelling growing pressure on consumers to change their appearance, with skin now ranked as the most important aspect of personal appearance, according to new UK skincare research. The study, commissioned by skincare brand Genaura, found that 39% of people feel influenced by social media to alter how they …
Published 24th Oct 2025 As clients embrace a gentler, barrier-focused approach to skincare, experts explain why maintaining a balanced skin microbiome is essential for healthy, resilient skin Consumers are becoming increasingly educated about and invested in their skin health, and there’s been a recent trend towards a “less is more” approach involving gentle, restorative and …
Ceramides are naturally occurring lipids that form part of your skin’s protective barrier. They play a vital role in locking in moisture and shielding against external stressors – and when used in skincare products, ceramides can help restore hydration, strengthen the barrier, and soothe sensitivity What are ceramides? “Ceramides are lipids (fats) that naturally occur …