Updated on 21st Nov 2025 Japanese manicures are trending in salons thanks to their natural ingredients, high-shine results and nail-strengthening benefits Here’s everything beauty professionals need to know. What is a Japanese manicure? Known for its natural shine and restorative benefits, the Japanese manicure has quickly become a go-to option for clients who want a …
Nails
Festive art & party styles
Party season is the perfect time for clients to experiment with bolder, more festive manicure styles. From Christmas nail art to cat eye effects and dramatic nail shapes, experts predict several standout trends for 2025 We asked leading nail techs to share their top requested looks, how to create them, and tips for promoting nail …
Step-by-step guide, tips and design ideas
Tortoiseshell nails (or “tortie nails”) are a timeless autumn and winter nail trend loved for their warm tones and elegant, layered look Discover how to recreate this sophisticated nail art design using gel polish, plus expert tips and creative twists from professional nail artists. What are tortoiseshell nails? Tortoiseshell nails – also known as tortie …
How nail competitions can boost your beauty career
Award-winning nail technician Kirsty McDonough shares how competing in nail competitions helped her grow her skills, build confidence, and open her own salon, Famoria – plus her advice for aspiring nail techs and educators After years working in a self-employed capacity under her KM Nails and Beauty brand, award- winning nail tech Kirsty McDonough has …
Townhouse launches debut nail polish and gel lines
Premium salon brand Townhouse has introduced its first-ever professional gel and polish ranges Luxury nail salon brand Townhouse has unveiled its first nail polish collection, The Flawless Collection, marking a major step in the brand’s evolution from salon service provider to beauty retail brand. The collection introduces two debut product lines – Flawless Gel and Flawless Polish – both developed with advanced …
Ghost nails, blood splatter & more
Looking for fresh Halloween nail inspiration for 2025? Whether your clients love eerie elegance or full-on fright-night glam, these nail art looks will keep their manicure on-theme all weekend. Here are five fun Halloween nail art ideas from our followers on Instagram. Ghost nails with a cat eye twist These ghost nails by @jark.nails perfectly blend …
Common mistakes, perfect ratios & arch placement advice from top techs
Perfecting acrylic nails takes skill and precision. From mastering your liquid-to-powder ratio to getting the arch placement right and avoiding over-filing, we asked leading nail experts to share their best acrylic application tips and common mistakes to avoid Whether you’re a new nail tech or an experienced pro, here’s how to create flawless, long-lasting acrylic sets. …
How to prep nails for a manicure
A perfect, long-lasting manicure starts with expert nail preparation tailored to each client. From cleansing the nail plate to cuticle care and shaping, every step matters. In this article, Professional Beauty speaks to nail artists Jessica White, Julie-Anne Larivière, and Jodie Keen to share the best professional nail prep techniques for perfect results every time. …







