Premium salon brand Townhouse has introduced its first-ever professional gel and polish ranges Luxury nail salon brand Townhouse has unveiled its first nail polish collection, The Flawless Collection, marking a major step in the brand’s evolution from salon service provider to beauty retail brand. The collection introduces two debut product lines – Flawless Gel and Flawless Polish – both developed with advanced …
Looking for fresh Halloween nail inspiration for 2025? Whether your clients love eerie elegance or full-on fright-night glam, these nail art looks will keep their manicure on-theme all weekend. Here are five fun Halloween nail art ideas from our followers on Instagram. Ghost nails with a cat eye twist These ghost nails by @jark.nails perfectly blend …
Perfecting acrylic nails takes skill and precision. From mastering your liquid-to-powder ratio to getting the arch placement right and avoiding over-filing, we asked leading nail experts to share their best acrylic application tips and common mistakes to avoid Whether you’re a new nail tech or an experienced pro, here’s how to create flawless, long-lasting acrylic sets. …
A perfect, long-lasting manicure starts with expert nail preparation tailored to each client. From cleansing the nail plate to cuticle care and shaping, every step matters. In this article, Professional Beauty speaks to nail artists Jessica White, Julie-Anne Larivière, and Jodie Keen to share the best professional nail prep techniques for perfect results every time. …
Doja Cat’s bold rep lip The award winner paused her walk on the red carpet to reapply her striking red ‘lipstick’ – MACximal Silky Matte Lipstick in Lady Danger, paired with MAC’s Lip Pencil in Cherry. However, in a fun twist, eagled-eyed fans will have spotted that it wasn’t actually makeup being reapplied, but an …
Nail and brow bar So.Shell has announced the launch of a new location, following continued success in London. The new store will be located in Covent Garden and is set to open mid-November 2025. It will house 12 manicure stations and five pedicure chairs – all designed for simultaneous services – in addition to two dedicated …
Some of the best nail techs from across the UK showed their skills in Manchester this weekend at the Professional Beauty North Nail Competition 2025. This year marked the largest ever nail competition to be held in Manchester and, once again, Professional Beauty collaborated with competition directors Jacqui and Sean O’Sullivan. The competition took place …
From creepy-cute nails to show-stopping makeup, Pinterest’s Halloween 2025 trends are inspiring bold, personality-first looks Halloween 2025 is all about personality-first, hyper-specific costumes, according to the latest Pinterest Halloween Trend Report. From bug-inspired outfits to Castlecore and Dolled Up aesthetics, people are leaving predictable costumes behind and embracing individuality. Nail techs, makeup artists and beauty …