Published
11th Dec 2025
Pinterest Predicts 2026: What beauty and wellness professionals need to know
Pinterest has released its annual Pinterest Predicts 2026 report, revealing 21 trends that will impact how consumers approach beauty, self-care, interiors and personal expression in the year ahead.
Based on year-over-year global search growth from 600 million monthly users, Pinterest says its trend forecasting model is 88% accurate and shows trends now evolve 4.4x faster than they did seven years ago.
For beauty professionals, the report highlights how clients are increasingly seeking comfort, self-curation, sensory rituals and escapism – all of which will influence service demand, aesthetics, retail, communication and in-salon experience.
How Pinterest predicts trends
Pinterest analyses visual search behaviour, year-over-year growth patterns, saved pins, colour and aesthetic clusters, and emerging interest spikes across generations. Unlike traditional social analytics, Pinterest predicts by observing what users actively plan to do, buy or book, not just what they scroll past.
For 2026, 67% of the predicted trends are being driven by Gen Z, but traction spans Boomers to Millennials.
Emotional comfort & belonging: tactile beauty, nostalgic rituals and soothing textures
Gimme Gummy (tactile textures for beauty and nails)
Search growth for “jelly blush” (+130%), “gummy bears aesthetic” (+50%) and “jelly candy aesthetic” (+100%) signals a rise in squishy, rubberised beauty textures.
For beauty pros:
- Expect demand for rubberised and 3D nail art, playful gloss finishes and tactile, skin-safe embellishments.
- Services tapping into ASMR-style satisfaction may appeal to younger clients.
FunHaus (circus-inspired interiors)
This trend – “circus interior” (+130%), “circus art” (+35%) – brings bold stripes and sculptural silhouettes.
For salon/spa owners: think feature walls, striped ceilings or punchy accents that modernise waiting areas without overwhelming the space.
Pen Pals (analogue communication)
Rising searches for “cute stamps” (+105%) and “snail mail gifts” (+110%) reflect a desire for slower, more personal communication.
For beauty therapists, this is an opportunity to create personalised appointment cards, printed aftercare guides, or bespoke mailer-style loyalty packages.
Cabbage Crush (comfort food culture)
Growth in searches like “cabbage dumplings” (+110%) and “fermented cabbage” (+35%) highlights clients’ continued shift toward digestive wellness and comfort cuisine – influences increasingly relevant to holistic skincare and gut-skin discussions.
Curating, not copying: identity-led aesthetics and personalised expression
Pinterest notes that 42% of global respondents only participate in trends that suit them, indicating clients want customisation over conformity.
Identity-led décor and lifestyle design
Afrohemian Decor
A rise in “afrobohemian home decor” (+220%) and “adire fabric” (+130%) shows a rich, globally inspired aesthetic.
For spas and salons:
- Nigerian textiles, Ethiopian wall art and natural fibres can inspire welcoming, culturally diverse spaces.
Neo Deco
Searches for “red marble bathroom” (+80%) and “antique bar cart” (+100%) suggest a renewed appetite for glam, geometric design.
For salon and clinic owners:
- Chrome accents, Art Deco-inspired lighting and brass details can modernise your spaces.
Beauty expression trends: maximalism, asymmetry and bespoke scenting
Glitchy Glam (asymmetric makeup and nails)
Searches such as “eccentric makeup” (+100%), “weird makeup looks” (+115%) and “nails with different colours on each hand” (+125%) show a shift to intentionally imperfect beauty.
For MUAs & nail techs:
- Expect requests for bold eyeshadow, mismatched manicures and editorial-inspired experimentation.
Brooched (accessorised beauty looks)
The surge in “brooch aesthetic” (+110%) and “maximalist accessories” (+105%) highlights decorative embellishment.
For MUAs & nail techs:
- Incorporate brooch-inspired motifs in editorial makeup or nail art.
- Offer styling advice for shoots or special-occasion services.
Laced Up (delicate lace aesthetics)
With “lace nails” (+215%) and “lace makeup” (+120%) rising, clients will seek soft, ornate detailing.
For nail techs:
- Demand will grow for lace imprints, appliqué detailing and delicate line work.
Scent Stacking (bespoke fragrance blending)
“Niche perfume collection” is up +500%, with strong rises in “perfume layering combinations” (+125%).
For spa and salon owners, this can be useful for enhancing salon ambience and scent branding.
Vamp Romantic (dark glamour beauty)
Growth in “dark romantic makeup” (+160%) and “gothic coffin nails” (+180%) signals a moody, glossy take on goth beauty.
For MUAs and nail techs:
- Think jet-black nails, smudged kohl, glossy depth – perfect for event season.
Grounded optimism: escapist beauty, wellness travel & mystical aesthetics
Pinterest reports younger consumers are embracing self-expression as escapism, with Gen Z 38% more likely to use beauty as emotional connection.
Cool Blue (frosted, icy colour stories)
Searches for “frosted makeup” (+150%) and “icy blue” (+50%) suggest clients will seek cooling tones and soft-focus shimmer.
For beauty pros:
- Expect requests for ice-blue accents, cool-toned palettes and wintery nail looks.
Wilderkind (nature-inspired beauty and nails)
“Dragonfly nails” (+145%) and “deer aesthetic” (+55%) indicate a softer, more magical take on forest themes.
For nail techs and MUAs:
- Fine-line butterfly wings, soft freckling and bug-inspired metallics will trend.
Extra Celestial (cosmic colour and opalescence)
With “alien inspired makeup” up +140% and “opalescent” +115%, this trend leans into holographic skin, shimmer and sci-fi silhouettes.
For MUAs and nail techs:
- Great for editorial, events and festival season looks.
Opera Aesthetic (maximalist visual storytelling)
Searches for “midnight masquerade” (+95%) and “masquerade decor” (+40%) reflect a return to theatrical glamour.
For salon owners:
- Useful for themed events, seasonal décor or immersive client experiences.
Mystic Outlands (mystical travel trends)
Spikes in “Scotland highlands aesthetic” (+465%) and “ethereal places” (+45%) highlight a growing desire for wellness escapes, moody landscapes and atmospheric retreats.
For wellness and spa operators:
- Consider packaging services with nature-led storytelling or mist-themed ambience.
Darecations (adventure tourism)
With “adventure tourism” up +75%, consumers are seeking thrill-based travel.
For beauty and spa businesses:
- Opportunity to position pre- and post-adventure care: recovery facials, mobility treatments, barrier-repair skin rituals.
Retail partnerships and cross-industry collaborations
2026 marks the first time Pinterest has partnered with major retailers to create on-platform “shop the trends” experiences. Brands such as Cult Beauty and Wolf & Badger will curate collections aligned with the predicted trends, making it easier for consumers and professionals to find trend-driven products.
Key takeaways for beauty and wellness professionals
- Tactility, comfort and nostalgia are major emotional drivers for clients.
- Expect rising demand for textural makeup, asymmetric nails and opalescent beauty.
- Scent layering and bespoke aromatics present new revenue opportunities for salons and spas.
- Interior design inspiration, from Neo Deco to Afrohemian, can modernise spaces without full refurbishments.
- Nature-led, mystical and cinematic aesthetics will shape client expectations around experience as much as treatments.
- Clients increasingly want personalisation, not prescriptive trends.
FAQ: Pinterest Predicts 2026 for beauty and wellness professionals
What is Pinterest Predicts 2026?
Pinterest Predicts 2026 is Pinterest’s annual trend forecast based on year-over-year search growth from 600 million global users. The report identifies 21 emerging trends in beauty, wellness, interiors and lifestyle, with an 88% accuracy rate over the past six years.
How does Pinterest identify beauty and wellness trends?
Pinterest analyses visual search behaviour, saved Pins, colour and aesthetic patterns, and fast-rising search terms. This methodology highlights what consumers are actively planning to try, buy or book, making it especially relevant for beauty, nail and wellness professionals.
Which trends are most relevant to beauty professionals in 2026?
Key beauty-focused trends include Gimme Gummy (tactile textures), Glitchy Glam (asymmetric makeup and nails), Laced Up (lace-inspired beauty), Scent Stacking (bespoke fragrance blending) and Vamp Romantic (dark, glossy glamour). These trends influence makeup artistry, nail design, retail, scenting and in-salon aesthetics.
What are the top interior and décor trends for salons and spas?
Afrohemian Decor and Neo Deco are the main interior design trends shaping salon, spa and clinic environments. Expect interest in global textiles, natural fibres, geometric shapes, brass accents and bold, curated design details.
How will client behaviour shift in 2026?
Clients will favour trends that offer comfort, individual expression and escapism. This includes nostalgic rituals, tactile beauty, personalised scent creation and immersive visual aesthetics. Consumers are also more selective; 42% say they only follow trends that genuinely suit them.
Which trends are driving nail art in 2026?
Trending nail aesthetics include jelly-inspired textures from Gimme Gummy, mismatched designs from Glitchy Glam, lace detailing from Laced Up, butterfly and dragonfly motifs from Wilderkind, and dark gothic finishes from Vamp Romantic.
How can salons and spas use these insights?
Professionals can update services, events and retail to reflect interest in tactile beauty, layered fragrance, theatrical glamour and immersive interiors. Even small changes, such as scent layering rituals or nature-inspired nail art, can bring trend relevance into daily client experiences.
Are the 2026 trends mostly driven by Gen Z?
Yes. 67% of Pinterest’s 2026 trends are driven by Gen Z, though interest spans Millennials, Gen X and Boomers depending on the aesthetic.
Why do these Pinterest trends matter for beauty businesses?
Because Pinterest captures early planning behaviour, these trends reveal what clients are likely to request in upcoming months. For beauty pros, staying ahead of these shifts supports stronger service menus, marketing, retail choices and client engagement.
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