New research on digital marketing trends for 2026 reveals that authenticity and honesty are key to success From “little treat culture” to the shift away from the minimal aesthetic, a new report from Brandwatch has highlighted the most impactful digital marketing trends for 2026. How to utilise AI while ensuring content remains authentic With ever-changing …
Beauty industry “overlooked” in rates relief U-turn
Beauty industry bodies are calling for support after the Government signalled a U-turn on planned business rates increases for pubs, without extending the same relief to salons, barbershops and clinics. The Government is expected to soften or delay forthcoming rises in business rates for pubs, following sustained lobbying from the hospitality sector and concerns about …
Why bold beauty is back in 2026
For the past few years, beauty trends have leaned heavily towards minimalism. Think ‘clean girl’ skin, and ‘no-makeup makeup’ – it’s all about the art of looking effortlessly undone. But as we head into 2026, there’s a noticeable shift taking place – and it’s bold, expressive and unapologetically maximalist From saturated colour and luminous skin …
10 tips for entering the World Spa & Wellness Awards 2026
The do’s and don’ts when writing your World Spa & Wellness Awards entry: 1. Choose your category You will find the full list here. Make sure that you’re entering the right category for your business by checking the entry criteria on our website. 2. Make a note of important dates Make sure you’re aware of the deadline date of January 23 2026. Entries …
Beauty trends and innovations shaping the future of the industry
From advanced technology and AI to wellness-led treatments and a renewed focus on education, the beauty industry is evolving fast. During a recent Professional Beauty panel discussion, leading clinic and salon owners shared their insights on where the industry is heading, what’s driving consumer behaviour and how professionals can future-proof their businesses. Joining the conversation …
Gen Z and Millennial women spend £6,648 a year on wellness
New UK research suggests younger women are spending hundreds of pounds a month on wellness and beauty trends, despite widespread concerns that modern self-care routines have become overwhelming and overcomplicated British women are spending an average of £554 per month on beauty and wellness, equating to £6,648 a year, according to new research commissioned by herbal tea brand …
the evidence-led future of self-care
Updated on 08th Jan 2026 Spa and wellness trends for 2026: what professionals need to know As we move into 2026, spa and wellness trends are shifting away from hype-driven concepts and towards evidence-based, personalised and outcome-focused experiences. New insights from spa operators, wellness scientists, nutritionists and booking data reveal a clear direction of travel: guests …
Leading brow expert shares 10 mictoblading tips
Updated on 07th Jan 2026 Nez Hasan has built her reputation as one of the UK’s leading brow artists by combining precision microblading with a passion for natural beauty. Here she shares 10 tips for fellow professionals to elevate their own work 1. Understand who suits microblading Not every client is a candidate. “People with …