Male waxing requires specialist technique and clear client communication. From prepping new male clients to choosing the right wax and pricing your services, these expert tips will help salons grow their male waxing business and deliver better treatment results How to attract more male waxing clients Before discussing specific marketing tactics, it’s important to understand …
Becoming a celebrity brow artist with SophiaBrows
“I think it’s good to work for yourself if you want more client trust because you build that client base – it’s a lot more difficult to do that in a salon.” Sophia Aziza Initially setting up her flat as a brow studio, Aziza brought clients into her home for treatments as lockdown restrictions began …
ASA bans LED mask adverts for breaching medical claims rules
The UK’s advertising regulator has ruled against four brands for breaching CAP Code rules by claiming their LED face masks could treat acne and rosacea The Advertising Standards Authority (ASA) has banned adverts from Beautaholics, Luyors Retail, Project E Beauty and Silk’n after ruling that all four companies made unauthorised medical claims about the capabilities of their LED face masks. The rulings, …
NKD secures breakthrough in L’Oréal trademark dispute
Independent UK salon NKD has edged closer to a victory as cosmetics giant L’Oréal scales back its trademark challenge. Just ahead of the hearing, which takes place today (November 5), L’Oréal reduced the scope of its objections to NKD owner Rebecca Dowdeswell’s trademark application for NKD. The dispute began in September 2022, when Dowdeswell applied …
UK beauty consumers prioritise experience over price, says new study
Published 04th Nov 2025 New research highlights what’s driving professional beauty and grooming treatments in 2025 – from trust in experts to the rise of slow-ageing and mood-boosting experiences According to market intelligence leader Mintel’s The Professional Beauty and Grooming Treatment Consumer 2025 report – in collaboration with Professional Beauty UK and Salon International – 61% …
How spray tans can help clients with stretch marks and scars
Top spray tan artists share how to safely and effectively tan clients with scars and stretch marks – plus how to boost confidence and embrace body positivity in the treatment room. Spray tanning can be a powerful confidence booster for clients with scars or stretch marks, helping to create a more even, radiant skin tone. …
Must-know client insights that increase your profits
Updated on 30th Oct 2025 Harness the power of client analytics to streamline operations, personalise experiences and maximise revenue in your salon or spa business Data is transforming the way salons and spas operate – here’s how you can use client analytics to boost revenue. Why client data is your business’s secret weapon The secret …
How nail competitions can boost your beauty career
Award-winning nail technician Kirsty McDonough shares how competing in nail competitions helped her grow her skills, build confidence, and open her own salon, Famoria – plus her advice for aspiring nail techs and educators After years working in a self-employed capacity under her KM Nails and Beauty brand, award- winning nail tech Kirsty McDonough has …