Skincare

ASA bans LED mask adverts for breaching medical claims rules

The UK’s advertising regulator has ruled against four brands for breaching CAP Code rules by claiming their LED face masks could treat acne and rosacea The Advertising Standards Authority (ASA) has banned adverts from Beautaholics, Luyors Retail, Project E Beauty and Silk’n after ruling that all four companies made unauthorised medical claims about the capabilities of their LED face masks. The rulings, …

Skincare

UK beauty consumers prioritise experience over price, says new study

Published 04th Nov 2025 New research highlights what’s driving professional beauty and grooming treatments in 2025 – from trust in experts to the rise of slow-ageing and mood-boosting experiences According to market intelligence leader Mintel’s The Professional Beauty and Grooming Treatment Consumer 2025 report – in collaboration with Professional Beauty UK and Salon International – 61% …